- Shop bus tour and lunch. The bus departs from the Archer Hotel at 8 AM.
- Half-day training session at the Archer Hotel
- Networking happy hour at the Merrifield shop, drinks and appetizers included
Business training with Matt Curry
From 0-$40mm in 8.5 years. Learn how it was done.
A hands-on, real-world workshop designed to help shop owners sharpen their systems, strengthen leadership, and scale with confidence.
Secure your seat- WhenFebruary 9-10, 2027
- WhereArcher Falls Church8296 Glass Alley, Fairfax, VA 22031
- Registration$999Meals, shop bus tour, and happy hour included
- Where the money goesAll proceeds go to charityIncluding Dulles South Food Pantry. Craftsman Auto Care matches up to $10,000
What you'll gain
Real systems. Real lessons.
Level UP focuses on the real systems and lessons behind scaling a successful auto repair business. No theory for theory's sake: this is proven experience from someone who has done it twice.
Structure and leadership
Get clarity on how a growing shop should be organized and led.
Consistency and decision-making
Learn the systems that keep results steady as the business grows.
Takeaways you can use
Leave with practical steps you can apply as soon as you're back in your shop.
Who it's for
Built for owners ready to act.
- Single-shop or multi-shop owners
- Shops doing approximately $1M+ in annual revenue
- Owners seeking structure, consistency, and clarity
- Leaders ready to implement what they learn
Before you register
This event is limited to shop owners located outside a 50-mile radius of Fairfax, VA, to avoid market conflicts.
Why it's limited
Level UP is a not-for-profit event created to give back to the auto repair industry. Seats are kept limited so the room stays interactive.
Two days
The schedule
- Full-day training at the Archer Hotel, breakfast and lunch included
$999Register now
Your instructor
About Matt Curry
Matt Curry is the founder and CEO of Craftsman Auto Care, one of the fastest-growing independent auto repair companies in the Washington, DC region. Since launching in 2017, he has grown the business from a single location to nine shops generating over $30 million in annual revenue, all while building a culture that attracts top talent and delivers exceptional customer experiences.
This is Matt's second successful multi-location company, following the growth of Curry's Auto Service to 10 locations. He is a Wall Street Journal bestselling author of The A.D.D. Entrepreneur and has been recognized by Inc. Magazine, the Washington Business Journal, and other national organizations for his leadership and growth.
Known for his practical, no-nonsense approach to leadership, Matt is passionate about helping businesses build trust, develop strong teams, and create systems that drive real results. Under his leadership, Craftsman has earned more than 8,000 five-star reviews by focusing on transparency, accountability, and doing the right thing, every time.
Matt is also deeply committed to giving back: mentoring shop owners across the country, creating training programs that elevate the industry, and leading community initiatives that support local families and organizations.
Today, he shares how to build a business, and a reputation, that people trust.
The A.D.D. Entrepreneur
How to harness your superpowers to create a kickass company.
Why Level UP exists
Over $100,000 to charity, thanks to Level UP.
Level UP is a not-for-profit event. All proceeds are donated to charity, and Craftsman Auto Care will match up to $10,000. It's about sharing hard-earned lessons while making an impact beyond our own businesses.
Dulles South Food Pantry
A multi-faith emergency food pantry working to reduce hunger for families in the Dulles South area of Loudoun County.
dsfp.orgWorld Central Kitchen
Founded by Chef José Andrés, WCK provides fresh, nutritious meals in response to natural disasters and humanitarian crises.
wck.orgGreat Vibe Events
Joyful, inclusive experiences for adults 18 and older with intellectual, developmental, and physical disabilities.
greatvibeevents.orgGetting here
Hotel and travel
Hotel and travel are not included in the $999 registration.
The hotel
Archer Falls Church, where the training is held. 8296 Glass Alley, Fairfax, VA 22031.
Booking your room
Book through the hotel's website. Questions? Email asha@craftsmanautocare.com.
Flying in
DCA (Reagan National) and IAD (Dulles) are each about 25 minutes away. Uber, Lyft, and rental cars are readily available.
Register
Secure your seat
Space is limited. Complete the registration form to reserve your place.
Questions? Email asha@craftsmanautocare.com.